Rare Beauty Formalizes Social Impact as a Revenue-Driven Growth Strategy

By Sage Swaby · Fast Company · 2026-09-17

According to Fast Company, Selena Gomez’s cosmetics firm has raised $30 million for youth mental health services by diverting 1% of all sales to its Rare Impact Fund. The venture has already supported thirty organizations across five continents and successfully trained 208,000 ed

According to Fast Company, Selena Gomez’s cosmetics firm has raised $30 million for youth mental health services by diverting 1% of all sales to its Rare Impact Fund. The venture has already supported thirty organizations across five continents and successfully trained 208,000 ed