Hospitality Chains Launch National Tequila Day Promotions to Drive Summer Traffic

By Shannon Cudd · Fast Company · 2026-07-24

Major restaurant brands are rolling out aggressive discounting and rebate programs to capture consumer spending on July 24. Fast Company reports that high-volume chains like Chili’s and Chuy’s are leveraging specific tequila spirit partnerships to offer margin-conscious drink spe

Major restaurant brands are rolling out aggressive discounting and rebate programs to capture consumer spending on July 24. Fast Company reports that high-volume chains like Chili’s and Chuy’s are leveraging specific tequila spirit partnerships to offer margin-conscious drink spe