Modern Founders Pivot Toward Sustainable Growth Through Cozy Entrepreneurship

By Anisa Purbasari Horton · Fast Company · 2026-08-05

Fast Company reports that a growing segment of business owners is abandoning traditional hustle culture in favor of a slower, more intentional model. These founders, such as Deya Aliaga and Lorraine Mazwi, are prioritizing mental health and personal autonomy over the standard obs

Fast Company reports that a growing segment of business owners is abandoning traditional hustle culture in favor of a slower, more intentional model. These founders, such as Deya Aliaga and Lorraine Mazwi, are prioritizing mental health and personal autonomy over the standard obs