Luxury Brands Face Identity Crisis as Ubiquity Erodes Exclusive Appeal

By George Gottl · Fast Company · 2026-07-20

The luxury sector is grappling with a significant contraction as it projects a loss of 70 million customers by next year. Reporting from Fast Company suggests that the industry is suffering from a lack of distinction rather than just high price points. As major conglomerates like

The luxury sector is grappling with a significant contraction as it projects a loss of 70 million customers by next year. Reporting from Fast Company suggests that the industry is suffering from a lack of distinction rather than just high price points. As major conglomerates like