Rising Component Costs Force Apple to Increase iPhone 18 Pro Starting Prices

By Michael Grothaus · Fast Company · 2026-09-19

Fast Company reports that the newly released iPhone 18 Pro series carries a higher price tag than its predecessors, with the base model now starting at $1,199. Industry-wide shortages in AI-specific memory chips are driving up manufacturing expenses, forcing the tech giant to pas

Fast Company reports that the newly released iPhone 18 Pro series carries a higher price tag than its predecessors, with the base model now starting at $1,199. Industry-wide shortages in AI-specific memory chips are driving up manufacturing expenses, forcing the tech giant to pas