Independent Political Candidates Shift Visual Branding to Target Nonpartisan Voters

By Hunter Schwarz · Fast Company · 2026-10-02

According to Fast Company, a growing number of U.S. Senate and House candidates are ditching traditional party aesthetics to highlight their lack of affiliation. Figures like Dan Osborn in Nebraska and Seth Bodnar in Montana are utilizing state-map graphics and specific taglines

According to Fast Company, a growing number of U.S. Senate and House candidates are ditching traditional party aesthetics to highlight their lack of affiliation. Figures like Dan Osborn in Nebraska and Seth Bodnar in Montana are utilizing state-map graphics and specific taglines