Madison Reed Integrates NIL Athletes Directly Into Corporate Product Development

By Amy Errett · Fast Company · 2026-08-21

According to reporting by Fast Company, hair color brand Madison Reed is moving beyond simple athlete endorsements by offering University of Connecticut basketball players roles as impact advisors and interns. Founder Amy Errett argues that treating college athletes as business p

According to reporting by Fast Company, hair color brand Madison Reed is moving beyond simple athlete endorsements by offering University of Connecticut basketball players roles as impact advisors and interns. Founder Amy Errett argues that treating college athletes as business p