Optimizely Launches Role Specific Virtual Teammates to Automate Marketing Workflows

By Brett Farmiloe · Fast Company · 2026-09-28

Fast Company reports that Optimizely has introduced specialized AI assistants designed to function as colleagues rather than simple tools. These virtual teammates, which fill roles like marketing analyst or chief of staff, require specific onboarding protocols to ensure they hand

Fast Company reports that Optimizely has introduced specialized AI assistants designed to function as colleagues rather than simple tools. These virtual teammates, which fill roles like marketing analyst or chief of staff, require specific onboarding protocols to ensure they hand