GoDaddy CEO Rejects Artificial Intelligence in Professional Reporting and Memos
GoDaddy CEO Aman Bhutani is refusing to review internal documents he believes were generated by artificial intelligence. According to reporting from Fast Company, the executive views automated writing as a sign of intellectual laziness, arguing that if an employee avoids the effort of drafting a report, it does not deserve his time to read.

Context from Industry Pulse
The rejection of automated writing by GoDaddy leadership aligns with broader executive concerns regarding the erosion of critical thinking skills in the workplace. While recent reporting from Fast Company indicates that artificial intelligence is now ubiquitous across the corporate landscape, leaders like those at Zapier and OpenAI still view manual composition as an essential tool for clarifying difficult problems. This emphasis on human-driven logic suggests a growing divide between companies using AI for rapid content production and those prioritizing the cognitive benefits of traditional writing. These executives argue that because AI only mirrors existing online data, it lacks the internal insights and unique hypotheses necessary for true innovation.
"If the person couldn’t take the time to write it, then I definitely shouldn’t take the time to read it."
The leadership at GoDaddy is prioritizing human cognition over automated efficiency. As Fast Company reports, the current chief executive identifies AI-generated content through specific markers such as excessive length, unnatural perfection in grammar, and a forced punchy tone. By ignoring these submissions, the company aims to ensure that staff members are engaging in original thought rather than relying on tools that merely aggregate existing internet data.
This stance stems from the belief that writing serves as a critical process for refining concepts. Fast Company notes that the executive values the art of iteration, where the act of composing a document forces a creator to clarify their initial observations and hypotheses. Without this manual process, the reasoning behind business decisions may remain superficial or unvetted by the individual presenting the idea.
Other technology leaders share this skepticism regarding the use of generative tools for high-level communication. According to Fast Company, the head of Zapier has identified a comprehension gap that occurs when managers use automation to draft messages but subsequently find themselves unable to explain the underlying logic. Even the leader of OpenAI has characterized writing as a form of externalized thinking that helps solve complex problems.
Industry experts suggest that plain language memos act as a stress test for professional logic. As Fast Company highlights, the process of explaining a decision in writing reveals weaknesses or soft spots in a manager's reasoning. By maintaining a standard for human-authored work, GoDaddy and its peers are attempting to preserve clear thinking as a core competitive advantage in a landscape increasingly crowded with automated content.
The Industry Pulse Bottom Line
As generative tools become standard, leaders are revaluing manual writing as a proxy for rigorous thinking. Executives now view the effort required to draft a memo as proof of a well-vetted business strategy.