Why Founders Must Prioritize Discovery Over Product Roadmap Certainty

By Erin Meryl McGurk · Fast Company · 2026-10-21

Fast Company argues that entrepreneurs often stall because they prioritize defending their initial business plans over investigating if those strategies actually function in the real world. By remaining open to unexpected user behaviors, leaders can transform frustrating delays i

Fast Company argues that entrepreneurs often stall because they prioritize defending their initial business plans over investigating if those strategies actually function in the real world. By remaining open to unexpected user behaviors, leaders can transform frustrating delays i