Mark Patricof Launches CHAMP Fund to Scale Athlete Private Equity Roles

By Stephanie Mehta · Fast Company · 2026-08-03

Fast Company reports that Patricof Co is formalizing the shift from athlete endorsements to direct equity ownership through a new partnership with L Catterton. The firm aims to bridge the gap for professional players who possess significant cultural capital but lack the technical

Fast Company reports that Patricof Co is formalizing the shift from athlete endorsements to direct equity ownership through a new partnership with L Catterton. The firm aims to bridge the gap for professional players who possess significant cultural capital but lack the technical