Executive Coaches Redefine Leadership Toughness Beyond Macho Posturing

By John W. Baird · Fast Company · 2026-09-28

According to Fast Company, top executive coaches John Baird and Matt Hunter argue that true leadership toughness requires a commitment to nonnegotiable standards rather than performative aggression. The authors, who have worked with leaders at Apple and Nike, suggest that effecti

According to Fast Company, top executive coaches John Baird and Matt Hunter argue that true leadership toughness requires a commitment to nonnegotiable standards rather than performative aggression. The authors, who have worked with leaders at Apple and Nike, suggest that effecti