Masahiro Sakurai Predicts Generative AI Will Flood Steam With Unprofitable Clones

By Connor Makar · Eurogamer · 2026-10-22

Eurogamer reports that Super Smash Bros. director Masahiro Sakurai expects generative AI to drive a massive surge in low-quality game releases. The developer warns that while these tools make it easier to produce content, they will largely result in unoriginal titles that replica

Eurogamer reports that Super Smash Bros. director Masahiro Sakurai expects generative AI to drive a massive surge in low-quality game releases. The developer warns that while these tools make it easier to produce content, they will largely result in unoriginal titles that replica