Connected Cars Funnel Personal Driver Data to Advertising and Tracking Firms

By Jon Small · Entrepreneur · 2026-10-02

Connected Cars Funnel Personal Driver Data to Advertising and Tracking Firms

According to reporting from Entrepreneur, a joint study by Northeastern University and Consumer Reports revealed that modern vehicles are consistently leaking sensitive information to external parties. Researchers discovered that every car in their test group transmitted data to

According to reporting from Entrepreneur, a joint study by Northeastern University and Consumer Reports revealed that modern vehicles are consistently leaking sensitive information to external parties. Researchers discovered that every car in their test group transmitted data to