Challenger Brands Close the Identity Gap Between Digital Interfaces and Retail Reality

By Goran Paun · Entrepreneur · 2026-07-20

According to Entrepreneur, mid-market companies and challenger brands are increasingly finding their growth stifled by rigid, templated website platforms that fail to reflect their physical brand identity. While online transactions represent only twenty percent of American retail

According to Entrepreneur, mid-market companies and challenger brands are increasingly finding their growth stifled by rigid, templated website platforms that fail to reflect their physical brand identity. While online transactions represent only twenty percent of American retail