Meta's Andromeda Update Makes Creative Variation the Primary Lever for Ad Performance

By Liz Brody · Entrepreneur · 2026-07-21

Entrepreneur reports that recent shifts in Meta’s delivery system have moved the burden of audience targeting from manual settings to the creative assets themselves. By analyzing campaigns from Nove8, experts found that ads naming a customer's internal emotional crisis outperform

Entrepreneur reports that recent shifts in Meta’s delivery system have moved the burden of audience targeting from manual settings to the creative assets themselves. By analyzing campaigns from Nove8, experts found that ads naming a customer's internal emotional crisis outperform