Olo Challenges Third-Party Giants With Direct Consumer App and Transparent Pricing

By Jonathan Small · Entrepreneur · 2026-10-26

Entrepreneur reports that digital commerce provider Olo is shifting from a back-end software specialist to a direct competitor of major delivery apps. By launching its own consumer-facing platform, the company aims to eliminate the hidden menu markups that typically drive up cost

Entrepreneur reports that digital commerce provider Olo is shifting from a back-end software specialist to a direct competitor of major delivery apps. By launching its own consumer-facing platform, the company aims to eliminate the hidden menu markups that typically drive up cost