Former Citadel Trader Finds Early Success With Laundrу Alternative Startup WashWise

By Sherin Shibu · Entrepreneur · 2026-09-18

According to Entrepreneur, Maria Cabral Menezes left a career at Citadel and JPMorgan to launch the Reset Spray, a product designed to extend the life of clothing between washes. The startup generated $10,000 in sales within 36 hours of its August debut by marketing the solution

According to Entrepreneur, Maria Cabral Menezes left a career at Citadel and JPMorgan to launch the Reset Spray, a product designed to extend the life of clothing between washes. The startup generated $10,000 in sales within 36 hours of its August debut by marketing the solution