Hard Carry Media Launches to Capture Gen Z Men Beyond the Manosphere

By Leo Zevin · Entrepreneur · 2026-08-19

Entrepreneur reports that Bryan Smiley, formerly the top executive at Kevin Hart’s Hartbeat, has debuted Hard Carry Media to serve young male audiences. The startup focuses on digital-first sports and lifestyle brands, aiming to provide a safe harbor for advertisers wary of toxic

Entrepreneur reports that Bryan Smiley, formerly the top executive at Kevin Hart’s Hartbeat, has debuted Hard Carry Media to serve young male audiences. The startup focuses on digital-first sports and lifestyle brands, aiming to provide a safe harbor for advertisers wary of toxic