Marketing Budget Strategy Shifts to Forward Looking Growth and Quarterly Rebalancing

By Michael Tasner · Entrepreneur · 2026-08-06

Entrepreneur reports that businesses should anchor their marketing spend at 10% of projected gross sales rather than looking at past revenue. This growth-focused model requires a disciplined 70/20/10 split to fund proven channels while maintaining a pipeline for new experiments.

Entrepreneur reports that businesses should anchor their marketing spend at 10% of projected gross sales rather than looking at past revenue. This growth-focused model requires a disciplined 70/20/10 split to fund proven channels while maintaining a pipeline for new experiments.