Marketing Teams Can Double Email Open Rates by Purging Half Their Contact Lists

By Christopher Tompkins · Entrepreneur · 2026-07-14

Entrepreneur reports that many B2B marketing departments are struggling with poor campaign performance due to bloated, unverified databases. Organizations that commit to aggressive list hygiene, often removing more than 50% of their contacts, frequently see a significant increase

Entrepreneur reports that many B2B marketing departments are struggling with poor campaign performance due to bloated, unverified databases. Organizations that commit to aggressive list hygiene, often removing more than 50% of their contacts, frequently see a significant increase