Digital Marketers Shift Focus to Brand Mentions as AI Search Algorithms Evolve

By Boris Dzhingarov · Entrepreneur · 2026-08-20

According to Entrepreneur, the traditional reliance on backlinks as the primary metric for search engine optimization is losing ground to unlinked brand citations. This shift occurs as generative artificial intelligence models prioritize mentions in credible earned media over tec

According to Entrepreneur, the traditional reliance on backlinks as the primary metric for search engine optimization is losing ground to unlinked brand citations. This shift occurs as generative artificial intelligence models prioritize mentions in credible earned media over tec