Erica Groussman Secures $173 Million Sale of Trubar After Early Retail Expansion

By Sherin Shibu · Entrepreneur · 2026-10-23

Entrepreneur reports that Trubar founder Erica Groussman has transitioned from a stay-at-home parent to a successful CEO following the nine-figure acquisition of her protein bar brand. The company achieved national distribution across 32,000 retail locations, including major part

Entrepreneur reports that Trubar founder Erica Groussman has transitioned from a stay-at-home parent to a successful CEO following the nine-figure acquisition of her protein bar brand. The company achieved national distribution across 32,000 retail locations, including major part