BriteCo CEO Advocates for High Margin Growth in Unsexy Legacy Markets

By Dustin Lemick · Entrepreneur · 2026-08-20

Writing for Entrepreneur, BriteCo founder Dustin Lemick argues that overlooked sectors like jewelry insurance offer a unique path to profitability because they lack modern competition. While many founders chase flashier trends in artificial intelligence, Lemick notes that entrenc

Writing for Entrepreneur, BriteCo founder Dustin Lemick argues that overlooked sectors like jewelry insurance offer a unique path to profitability because they lack modern competition. While many founders chase flashier trends in artificial intelligence, Lemick notes that entrenc