BriteCo Founder Explains Why Better Software Cannot Fix Poor Hybrid Leadership

By Dustin Lemick · Entrepreneur · 2026-07-15

BriteCo Founder Explains Why Better Software Cannot Fix Poor Hybrid Leadership

Dustin Lemick, founder of jewelry insurance firm BriteCo, argues in Entrepreneur that managers must overhaul their emotional intelligence for distributed teams. Rather than fixating on technical logistics or mute-button etiquette, leaders need to manufacture the spontaneous inter

Dustin Lemick, founder of jewelry insurance firm BriteCo, argues in Entrepreneur that managers must overhaul their emotional intelligence for distributed teams. Rather than fixating on technical logistics or mute-button etiquette, leaders need to manufacture the spontaneous inter