PostcardMania Data Reveals Generational Nuances in Consumer Direct Marketing Response

By Joy Gendusa · Entrepreneur · 2026-08-17

Entrepreneur reports that successful marketing campaigns now require distinct tactical shifts to reach four unique age demographics. Joy Gendusa of PostcardMania notes that while Baby Boomers still control over $82 trillion in assets and prefer traditional print, younger cohorts

Entrepreneur reports that successful marketing campaigns now require distinct tactical shifts to reach four unique age demographics. Joy Gendusa of PostcardMania notes that while Baby Boomers still control over $82 trillion in assets and prefer traditional print, younger cohorts