Older Millennials Outspend All Other Generations on Hobbies as Funflation Peaks

By Amanda Breen · Entrepreneur · 2026-09-28

Data analyzed by Entrepreneur reveals that older millennials are currently the top spenders in the hobby economy, averaging nearly $220 per person each month. This group, alongside Baby Boomers and Gen X, is driving a surge in recreation costs that significantly outpaces transact

Data analyzed by Entrepreneur reveals that older millennials are currently the top spenders in the hobby economy, averaging nearly $220 per person each month. This group, alongside Baby Boomers and Gen X, is driving a surge in recreation costs that significantly outpaces transact