Early Stage Startups Risk Capital on Marketing Retainers Without Defined Success Metrics

By Gilad Bechar · Entrepreneur · 2026-09-23

According to reporting from Entrepreneur, founders frequently waste significant capital by hiring marketing agencies without establishing clear business objectives first. These partnerships often collapse because leaders prioritize monthly deliverables like social media posts ove

According to reporting from Entrepreneur, founders frequently waste significant capital by hiring marketing agencies without establishing clear business objectives first. These partnerships often collapse because leaders prioritize monthly deliverables like social media posts ove