UNest Founder Outlines The Five Critical Metrics For Business Survival During Downturns

By Ksenia Yudina · Entrepreneur · 2026-09-18

Entrepreneur reports that Ksenia Yudina, founder of the fintech platform UNest, found traditional growth metrics insufficient when market conditions shifted in 2022. To navigate funding delays and changing investor expectations, the startup pivoted its focus toward unit economics

Entrepreneur reports that Ksenia Yudina, founder of the fintech platform UNest, found traditional growth metrics insufficient when market conditions shifted in 2022. To navigate funding delays and changing investor expectations, the startup pivoted its focus toward unit economics