Ninety Founder Outlines How Cultural Resilience Outperforms Rigid Strategic Planning

By Mark Abbott · Entrepreneur · 2026-10-22

Entrepreneur reports that Ninety founder Mark Abbott is marking a decade in business by highlighting the necessity of organizational flexibility over fixed roadmaps. He argues that while market volatility and artificial intelligence are currently shaking industry foundations, a c

Entrepreneur reports that Ninety founder Mark Abbott is marking a decade in business by highlighting the necessity of organizational flexibility over fixed roadmaps. He argues that while market volatility and artificial intelligence are currently shaking industry foundations, a c