Urban Soul Project Scales Localized Design for Global Resort Brands

By mariana rodrigues · Designboom · 2026-07-16

Designboom reports that Thessaloniki-based firm Urban Soul Project is reshaping hospitality interiors by moving away from repetitive hotel layouts in favor of context-specific atmospheres. The studio recently executed a massive 35,500-square-meter renovation of the Athenaeum Inte

Designboom reports that Thessaloniki-based firm Urban Soul Project is reshaping hospitality interiors by moving away from repetitive hotel layouts in favor of context-specific atmospheres. The studio recently executed a massive 35,500-square-meter renovation of the Athenaeum Inte