Colgate Recruits K-Pop Star j-hope to Market Vitamin C Teeth Whitening

Cosmetics Business reports that Colgate is leveraging global pop stardom to debut its Optic White Vitamin C toothpaste in the Asia-Pacific region. The brand selected j-hope, a member of the group BTS, to anchor a marketing push featuring social media challenges and exclusive digi

Cosmetics Business reports that Colgate is leveraging global pop stardom to debut its Optic White Vitamin C toothpaste in the Asia-Pacific region. The brand selected j-hope, a member of the group BTS, to anchor a marketing push featuring social media challenges and exclusive digi