Jif Peanut Butter Updates Visual Identity With Clean Tri-Color Logo Refinement

By Natalie Fear · Creative Bloq · 2026-08-17

Creative Bloq reports that Jif has quietly updated its visual identity for the first time in three decades. The peanut butter brand opted for a subtle modernization that strips away dated drop shadows in favor of a flatter, cleaner aesthetic while retaining its recognizable color

Creative Bloq reports that Jif has quietly updated its visual identity for the first time in three decades. The peanut butter brand opted for a subtle modernization that strips away dated drop shadows in favor of a flatter, cleaner aesthetic while retaining its recognizable color