Lego Expands Music Licensing Strategy With New Olivia Rodrigo Collection

By Natalie Fear · Creative Bloq · 2026-08-01

According to Creative Bloq, the toy manufacturer is launching five specialized sets on August 1 centered around pop star Olivia Rodrigo. The collection moves beyond standard display models by incorporating interactive elements like hidden compartments for concert tickets and turn

According to Creative Bloq, the toy manufacturer is launching five specialized sets on August 1 centered around pop star Olivia Rodrigo. The collection moves beyond standard display models by incorporating interactive elements like hidden compartments for concert tickets and turn