Apple Music Retro Campaign Viral Resurgence Highlights Successful Celebrity Brand Casting

By Georgia Coggan · Creative Bloq · 2026-07-15

Creative Bloq notes that audiences are currently revisiting a 2016 Apple Music campaign where Taylor Swift and Drake traded musical roles. The spot gained traction by subverting Apple’s typical clean aesthetic in favor of a relatable, comedic performance that saw Swift fall off a

Creative Bloq notes that audiences are currently revisiting a 2016 Apple Music campaign where Taylor Swift and Drake traded musical roles. The spot gained traction by subverting Apple’s typical clean aesthetic in favor of a relatable, comedic performance that saw Swift fall off a