IKEA and Ogilvy Italy Repurpose the Frakta Bag for a New Candid Photography Campaign

By Natalie Fear · Creative Bloq · 2026-09-24

Creative Bloq reports that IKEA is celebrating the three-decade history of its blue Frakta carrier through a series of ten photographic vignettes. Developed alongside Ogilvy Italy, the project uses high-contrast street photography to document how customers adapt the polypropylene

Creative Bloq reports that IKEA is celebrating the three-decade history of its blue Frakta carrier through a series of ten photographic vignettes. Developed alongside Ogilvy Italy, the project uses high-contrast street photography to document how customers adapt the polypropylene