Apple Tests TikTok Randomness with MacBook Neo Social Campaign

By Natalie Fear · Creative Bloq · 2026-08-18

According to Creative Bloq, the historically minimalist tech giant is shifting its social media strategy toward absurdist humor to reach younger consumers. The new content features personified MagSafe chargers and romantic MacBook Neo storylines, signaling a departure from the co

According to Creative Bloq, the historically minimalist tech giant is shifting its social media strategy toward absurdist humor to reach younger consumers. The new content features personified MagSafe chargers and romantic MacBook Neo storylines, signaling a departure from the co