Coca-Cola Faces Social Media Backlash Over Typography Similarities to Marlboro

By Daniel John · Creative Bloq · 2026-07-21

According to Creative Bloq, the beverage giant's recent design overhaul by JKR has sparked immediate controversy online. The new visual identity centers on the 'Better With' serif typeface, which critics argue bears an uncomfortable resemblance to the branding of a major tobacco

According to Creative Bloq, the beverage giant's recent design overhaul by JKR has sparked immediate controversy online. The new visual identity centers on the 'Better With' serif typeface, which critics argue bears an uncomfortable resemblance to the branding of a major tobacco