Burger King France Targets Older Millennials With Boomer King Campaign

By Natalie Fear · Creative Bloq · 2026-07-26

According to reporting from Creative Bloq, Burger King France has launched a marketing push that leans heavily into nineties pop culture icons. The fast-food giant partnered with agency Buzzman to create a specialized menu and a series of retro-themed merchandise, including appar

According to reporting from Creative Bloq, Burger King France has launched a marketing push that leans heavily into nineties pop culture icons. The fast-food giant partnered with agency Buzzman to create a specialized menu and a series of retro-themed merchandise, including appar