Bethesda Softworks Revives Retro Branding for Fortieth Anniversary

By Joe Foley · Creative Bloq · 2026-07-31

Creative Bloq reports that Bethesda has unveiled a nostalgic logo redesign to mark its four decades in the gaming industry. The new aesthetic abandons the minimalist square icon used since 2010 in favor of a geometric, industrial wordmark that restores the Softworks suffix. This

Creative Bloq reports that Bethesda has unveiled a nostalgic logo redesign to mark its four decades in the gaming industry. The new aesthetic abandons the minimalist square icon used since 2010 in favor of a geometric, industrial wordmark that restores the Softworks suffix. This