WPP Appoints Former TikTok Executive to Lead Social Strategy for Coca-Cola

By Campaign US · Campaign US · 2026-07-14

According to reporting from Campaign US, WPP has hired Rema Vasan as the global president of social and creator for Open X. Vasan, who previously led North American and global gaming marketing at TikTok, will focus her initial efforts on the dedicated cross-agency unit built spec

According to reporting from Campaign US, WPP has hired Rema Vasan as the global president of social and creator for Open X. Vasan, who previously led North American and global gaming marketing at TikTok, will focus her initial efforts on the dedicated cross-agency unit built spec