The Laughing Cow Removes Iconic Smile in Mystery Rebranding Campaign

By Campaign US · Campaign US · 2026-09-25

Campaign US reports that Bel Brands has stripped the cheerful expression from its century-old mascot, replacing the logo with a somber-faced version on retail packaging. The dairy giant is directing customers via QR codes to a dedicated landing page while releasing social media c

Campaign US reports that Bel Brands has stripped the cheerful expression from its century-old mascot, replacing the logo with a somber-faced version on retail packaging. The dairy giant is directing customers via QR codes to a dedicated landing page while releasing social media c