Tidy Cats Leverages True Crime Satire To Pitch Performance Line With Kumail Nanjiani

By Campaign US · Campaign US · 2026-10-02

Campaign US reports that Purina brand Tidy Cats launched a digital series titled Special Litter Unit, which uses a procedural drama format to highlight cat owner frustrations. The episodic campaign features actor Kumail Nanjiani and social media creator Jordan Howlett as partners

Campaign US reports that Purina brand Tidy Cats launched a digital series titled Special Litter Unit, which uses a procedural drama format to highlight cat owner frustrations. The episodic campaign features actor Kumail Nanjiani and social media creator Jordan Howlett as partners