M&M’s Inserts Spokescandies Into Popular TV Tropes for New BBDO Chicago Ads

By Campaign US · Campaign US · 2026-09-24

According to Campaign US, Mars is placing its recognizable candy characters into parodies of reality competitions and crime dramas. The Screentime campaign, developed by BBDO Chicago, utilizes three short spots to target a specific demographic of loyal snackers across digital and

According to Campaign US, Mars is placing its recognizable candy characters into parodies of reality competitions and crime dramas. The Screentime campaign, developed by BBDO Chicago, utilizes three short spots to target a specific demographic of loyal snackers across digital and