Major League Soccer Launches Largest Marketing Push to Capture World Cup Interest

By Campaign US · Campaign US · 2026-07-14

According to Campaign US, Major League Soccer is initiating its most extensive brand effort since the 1990s to maintain the enthusiasm generated by the 2026 World Cup. The league is utilizing a star-studded creative strategy featuring Lionel Messi and celebrity owners like David

According to Campaign US, Major League Soccer is initiating its most extensive brand effort since the 1990s to maintain the enthusiasm generated by the 2026 World Cup. The league is utilizing a star-studded creative strategy featuring Lionel Messi and celebrity owners like David