Specialist Agencies Outperform Broad Shops as Firms Cut Non-Core Services

By Campaign US · Campaign US · 2026-10-01

Campaign US reports that advertising shops are increasingly shedding secondary business units to focus on their primary brand-building strengths. Data from a 2026 Promethean Research report shows that agencies narrowing their service offerings grew by 13%, significantly outpacing

Campaign US reports that advertising shops are increasingly shedding secondary business units to focus on their primary brand-building strengths. Data from a 2026 Promethean Research report shows that agencies narrowing their service offerings grew by 13%, significantly outpacing