Havas CEO Rejects Principal Media Buying to Maintain Agency Agnostic Status

By Campaign US · Campaign US · 2026-09-25

According to Campaign US, Yannick Bolloré is positioning Havas as a lean alternative to the industry's massive holding companies. While rivals expand their headcounts into the hundreds of thousands, Bolloré argues that a smaller footprint allows his teams to act as agile business

According to Campaign US, Yannick Bolloré is positioning Havas as a lean alternative to the industry's massive holding companies. While rivals expand their headcounts into the hundreds of thousands, Bolloré argues that a smaller footprint allows his teams to act as agile business