Mastercard Slashes Traditional Ad Spend by 70 Percent to Prioritize Experiences

By Campaign US · Campaign US · 2026-07-15

Mastercard Slashes Traditional Ad Spend by 70 Percent to Prioritize Experiences

According to reporting from Campaign US, former Mastercard marketing chief Raja Rajamannar moved away from the brand's long-standing storytelling model to focus on story-making. During his tenure, the financial giant reduced its legacy advertising budget by 70% while climbing sig

According to reporting from Campaign US, former Mastercard marketing chief Raja Rajamannar moved away from the brand's long-standing storytelling model to focus on story-making. During his tenure, the financial giant reduced its legacy advertising budget by 70% while climbing sig