Global Brands Pivot From Hourly Billing Toward Performance and Output Models

By Campaign US · Campaign US · 2026-09-28

Global Brands Pivot From Hourly Billing Toward Performance and Output Models

According to reporting from Campaign US, a new WFA study indicates a sharp decline in traditional agency payment structures. Multinational companies representing $147 billion in marketing spend are moving away from labor-based remuneration, with usage of these legacy models expec

According to reporting from Campaign US, a new WFA study indicates a sharp decline in traditional agency payment structures. Multinational companies representing $147 billion in marketing spend are moving away from labor-based remuneration, with usage of these legacy models expec