Applebee’s Taps BBDO Chicago to Revitalize Neighborhood Brand Identity

By Campaign US · Campaign US · 2026-09-30

According to reporting from Campaign US, Applebee’s CMO Michelle Chin has appointed BBDO Chicago as the restaurant's new creative agency of record. The decision to move away from Grey New York follows a period of sluggish performance where domestic sales dipped nearly two percent

According to reporting from Campaign US, Applebee’s CMO Michelle Chin has appointed BBDO Chicago as the restaurant's new creative agency of record. The decision to move away from Grey New York follows a period of sluggish performance where domestic sales dipped nearly two percent